Pixelocracy
Case study — Automotive

Cardom

A certified marketplace for buying a used car, entirely online.

Cardom transforms one of Greece's most friction-heavy purchases into a seamless digital experience — certified vehicles, transparent pricing, and door-to-door delivery, from search to doorstep.

Live at cardom.gr
Client
AVIS
Partnership
skroutz.gr
Industry
Automotive
Scope
Marketplace, checkout, logistics, backend
Cardom — the certified used-car marketplace built for AVIS
01 — The market

A broken way to buy

In Greece, buying a used car meant dealership visits, haggling, uncertainty about vehicle history, and a process built entirely on physical presence and paperwork. For buyers, it was time-consuming and opaque. For sellers, it was inefficient and hard to scale.

The market was ready for something different. The trust infrastructure to support it didn't exist yet.

Traditional market

  • Multiple dealership visits required
  • No vehicle history transparency
  • Price negotiation with no reference
  • Paperwork handled manually
  • No delivery — buyer collects

Cardom

  • Full purchase completed online
  • Certified condition & history report
  • Transparent fixed pricing
  • Registration handled end-to-end
  • Door-to-door delivery across Greece
02 — The relationship

AVIS builds something new

AVIS, one of the most recognised names in mobility, decided to build a certified used-car marketplace from scratch, in partnership with skroutz.gr. The AVIS brand manual defined the identity; Cardom was the product.

The bet was simple and significant: that trust, if designed carefully enough, could replace the test drive.

AVIS
Cardom
03 — The journey

Every screen answers a doubt

Every design decision was made through one filter: does this remove a reason not to buy? Vehicle history upfront. Condition reports before pricing. Full cost breakdown before checkout.

The UI was built to answer questions the buyer hadn't asked yet.

01

Search

Filters, media, specs

02

Verify

History & condition report

03

Purchase

Seamless order completion

04

Finance

Secured through partner banks

05

Deliver

Door-to-door, paperwork done

Certification

Every vehicle carries a full inspection report and history summary, visible before the price, not after.

Transparency

Fixed pricing. No negotiation, no hidden fees. The total cost is shown at every step of the flow.

Control

Buyers choose delivery date, track their order, and manage ownership transfer through a personal dashboard.

04 — The platform

One integrated system

We built the complete platform — marketplace, buyer dashboard, real-time inventory, secure checkout, logistics coordination, and after-sales — within a single integrated system.

Cardom vehicle detail page, showing certified condition report and pricing

Marketplace

Advanced search, high-res media, vehicle pages, and real-time inventory across multiple dealers.

Transactions

Secure checkout, financing options, buyer dashboard, and full order management.

Logistics

Delivery scheduling, registration paperwork, ownership transfer — coordinated end-to-end.

Backend

Dealer inventory tools, dynamic pricing logic, order processing, and after-sales support workflows.

Built withWordPressElementorWooCommerceGoogle AdsWP REST API
05 — The result

Greece's first fully digital car purchase

Buyers across Greece can now complete a full vehicle purchase entirely online — from search to doorstep. Certified condition reports and transparent pricing eliminated the uncertainty that defined used-car buying.

When trust is designed into every step, it stops being a feature. It becomes the product.

Live at cardom.gr
All case studies